Mobile friendliness Audits

Google have announced on the 21st april 2015 a 2 part algorithm update will take place.

Whats Changing? Mobile friendliness is being used as part of the ranking factor, worldwide.

low scores in mobile friendliness may result in the following

• Downgraded position in organic search
• Loss of organic ( free ) traffic
• Reduced website revenue
• Increase in PPC spend